| Advertising in the Women's Community Connection is a great way to target the lesbian market! Our rates are extremely reasonable, because, being a small business ourselves, we know how difficult it is to get a business up and running. We want to help you get your business started, and to keep it going! |
Make checks payable to WCC. Mail to WCC, 2544 N. Champlain Ave., Tempe, AZ 85281. Ads may be sent through the postal service or to ads@womensco mmunityconnecti on.com Ads sent electronically should be a Microsoft Publisher file, a .psd file (Photoshop document), an Adobe Acrobat file, or a .jpeg file. For more information, call Sherrie Nist/WCC at 480-946-5570. Advertising can also be paid for through PayPal. Send your payment to ads@womensco mmunity connection.com. Click Here to use PayPal |
| Desktop Publishing Services If you do not have camera ready ad copy, WCC can create an ad for you. Just tell us what it should say, how you want it to look, supply any logos or graphics you want to use, and we’ll do the rest. Cost of this service is $40 an hour (about half the going rate at places like Copy Max and Kinko’s), 1 hour minimum. Ads rarely take longer than an hour. Any work required for an ad, other than pasting or dropping it in, is considered desktop publishing services. |
| More Benefits of Advertising in the Women's Community Connection (in case you weren't convinced by the generous term discounts and the above great deals) The lesbian market is actively looking for your goods and services. They want to purchase your products. In order for them to do that, they need to be aware of your business. How to accomplish that? Advertise in the Women’s Community Connection, the only exclusively lesbian oriented publication in the Phoenix area. According to marketing professionals, the most effective advertising is that which goes directly to the targeted market. Niche marketing is significantly more effective than sending your advertising message out to the general public, most of which does not harbor a predisposition towards patronizing your business just because you are one of them. According to a recent article in Entrepreneur Magazine, the most successful advertisers pinpoint the narrowest possible target for their ad campaigns and choose the publications that meet them most specifically. An added advantage of this approach is that these specialized publications usually charge far less for their advertising space. The lesbian/gay market is a loyal one. As the publisher of a lesbian magazine, I receive many phone calls from readers seeking a ‘family friendly’ business to provide whatever goods/services they are searching for, if such goods and services are not already advertised in the WCC. These callers are hoping I know of a business that meets their needs and that I can give them a referral. The other key to marketing success is frequency. Taking a hit and miss approach to advertising generally fails. Every time a prospective customer/client sees your ad, it registers in their consciousness a little stronger. When the time comes that these potential customers/clients need your goods and/or services, they know right where they have seen your ad, and that is where they go. If your ad isn’t there, somebody else gets their business. If you have any questions, contact Sherrie Nist (Publisher), 480-946- 5570, publisher@womenscommunityconnection.com, |
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| The only exclusively lesbian-oriented publication in the Phoenix Area |
| E-mail ads E-mail ads are available on the WCC e-mail groups for $15.00 per month. They go out on every message (avg. 200 monthly) to every list member (around 800) in the discussion group. They also go out when I e-mail the WCC mailing lists. Every ad includes a free link to your website or your e-mail. It's inexpensive, effective advertising! |
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| All advertising should be camera ready. Camera ready means that your ad can be used 'as is' with no editing required. WCC/Zodiac Publishing does not assume responsibility for unsatisfactory results due to poor quality artwork. Ads can start at any time - there's no deadline. |